09 Shooting 001

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Details

E-commerce shooting for Toale

Art Direction & clothes design : Valeria Florariu
Photography: Léo Geoffrion
Assistant light : Violette Edgar-Rosa
Set Design: Juliette Arnal
Assistant set design : Lola Mosillon
Models : Noemie Ndiaye & Ines Kara
Careting : Maceo Sanz

Overview

Conceived as the e-commerce campaign for TOALE's collection, this project presents each silhouette with precision while extending the brand's visual universe. The scenography, built around vintage mattresses and large-scale backdrops painted with India ink, creates a tactile setting where the garments engage in dialogue with material, texture, and space.
The project combines the functional requirements of e-commerce with a distinctly editorial approach.Conceived as the e-commerce campaign for TOALE's collection, this project presents each silhouette with precision while extending the brand's visual universe.
The scenography, built around vintage mattresses and large-scale backdrops painted with India ink, creates a tactile setting where the garments engage in dialogue with material, texture, and space. The project combines the functional requirements of e-commerce with a distinctly editorial approach.

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May 14 ’26