Valeria Florariu, graphic designer and art director
       But also the founder of a clothing brand called TOALE

Creating visual identities/logotypes, photography, web design,
and crafting objects/books from the first sketch to the final product
       Here, I bring ideas to life from A to Z
     
                     +33 6 13 09 73 52 valeriaflorariiiu@gmail.com



ected projects^(2021/



Home Page


01. Image marque TOALE     2024
02. Mode & Mémoire TOALE   2024
03. Lookbook TOALE         2024
04. Harmony Candlelight    2024
05. L’IMPRÉVU              2022
06. E.SANS Box             2024
07. When we sleep          2023
08. Monet Collection       2022
09. Moving poster Play     2021
10. Games of the 6 Fam     2023
11. Photographs of an era  2024
12. If i disappear         2021
13. Poster Festicval       2022
14. Sweet Healing          2022
15. Puiul meu              2024
16. The story of my mom    2024
17. Studio photo shoot     2024





+ Photo Portfolio Here

                                                                        + Download CV
 

01. Creation of my clothing brand's identity, a box crafted with artisans, and the design of goodies


02. Graphic layout design, photographic reportage, and collaboration with a sociologist
to explore communist and post-communist Romania through the lens of Romanian fashion


03. Graphic layout design, fashion photography in Romania, and studio shoots in Paris


04. Invitation to a private concert for the 355th anniversary of the Opéra Garnier. The burning paper is of Asian
origin, referencing the artist's roots, who is performing that night, as well as the intimate nature of the event.
The fire, on the other hand, serves to remind us of the theme of the concert.


05. Redesign of a bar's logo and complete visual identity, collaborating closely with interior
architects to create a cohesive space that enhances the overall brand experience
06. Creation of a box and packaging design


07. Poster design based on a one-week analysis of the sleep cycle



08. Web design for a client aiming to sell his art collection


09. Motion design to promote "Play" at the Opéra Garnier


10. Design of a card game featuring various traditional Romanian patterns


11. Photography series on the 1960s


12. Graphic layout design If I Disappear


13. Poster design for The Peacock Society


14. Graphic layout of three editions, each covering a decade, on the economic evolution of Moldova
in parallel with the growth of "Bucuria," the most famous chocolate brand in Moldova


15. Graphic layout and photography featuring my mother wearing my clothes, along with the comments she made during the shoot

 
16. Production of a short documentary on the life story of my mother


17.